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Look at this funny picture how the lady weighed herself to evade her reality. Weighing things in the right way is needed to take the necessary action. Physical measurements such as scale or meter are relatively easier to measure one’s weight, height or counting physical objects. However, when we deal with abstract concepts, we need to agree on the best way to measure the concept to be measured. Performance is one of the concepts which does not have physical measurement. Hence, agreement is needed on how to qualify or quantify the thing to be measured, the process to, collect, analyze and/or report it at an individual, group or organization level.


“Quality in service or product is not what you put into it, it is what the customer gets out of it.” Peter Drucker
A business with high service quality will meet customer needs whilst remaining economically competitive. Improved service quality may increase economic competitiveness. This may sound paradoxical because investing on quality service is costly. However, at the end of the day, it is human behavior to seek what serves us best and we are willing to pay for quality services. Hence, the return on investment is inevitable once we ensure weprovie what customers want.


Private Health Service Providers Vs. Corporate Social Responsibility

Upon visiting hospitals and clinics in Addis Ababa, we were seeking feedback from our customers on how we can meet their needs. “What would you like us to improve in the services we provide to you?” asked Zaki, WDC sales person. “Well! You are doing a wonderful job, especially in providing free CT scan services for those who could not afford. My comment would be, would you please teach others to do the same?” replied, Dr. Martha, from the Black Lion Hospital. That grabbed our attention that it requires a corporate effort to changing the face of our country. Individuals can start with what they envision but it rests on others’ enthusiasm to catch up the vision and do their parts. Corporate Social Responsibility (CSR) is about understanding your business’ impact on the wider world and considering how you can use this impact in a positive way. It also means taking a responsible attitude, going beyond the minimum legal requirements and following straightforward principles that apply irrespective of the size of the business. CSR is a global initiative and a human right issue. There are guiding principles on business and human rights by the United Nations that states about government duty and the corporate responsibility of business people.


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Wudassie Diagnostic Center

Churchill Road,
Pass Theodros square,
MK Building 
Addis Ababa